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A gently crafted artisanal soap bar inspired by classical European sensibilities, designed to cleanse with quiet elegance. Timeless in both function and aesthetic, this soap reflects a tradition of thoughtful craftsmanship.
Lirikos launched Lirikos Marine Energy. A marine-inspired skincare brand. Formulated with ocean-derived ingredients, the brand emphasizes purity and sustainability.
Barbie represents a cherished childhood fantasy, and its timeless aesthetic still resonates with audiences today. Revlon embraced this nostalgic charm through a seasonal collaboration, bringing the whimsical world of Barbie into their line of beauty tools.
B, Vital Beauty is a concept brand I envisioned from a personal belief that lasting beauty begins within. Through balance, wellness, and inner vitality. My goal was to create a beauty supplement brand that feels stylish, effortless, and naturally integrated into modern everyday life.
The new PepsiCo identity reimagines the company as a culinary brand that unites food and beverages under one cohesive system. The refreshed logo embodies the idea of “Food, Drinks, Smiles,” featuring a unified symbol that integrates wheat, water, and a smiling bowl. Together, PepsiCo’s diverse portfolio of snacks and beverages brings smiles to everyday life.
People personalize their meals to fit their lifestyles. Everyone’s mealtime looks different, and their drinks should too. Highlighted a variety of new meal occasions to show how SodaStream enables consumers to enjoy a fresh take on any meal through personalized beverages.
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With a single Sodastream machine, every day brings a new way to drink. Sparkling water, bold flavors, or refreshing classics, crafted at home, on demand, and tailored to your taste.
Magpie Brewing Co. - A hip brewery shaping the craft beer culture in Korea, operating two breweries and several bars throughout the city. Known for its unique branding style. Whimsical, fun, and simple.
The SSG Food Market, located within Shinsegae Department Store, elevates this tradition with a premium deli, restaurant, and curated marketplace experience. The space blends modern retail design with gourmet sensibilities to create an upscale yet accessible environment for food lovers.
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